EventHex Blog

Event Marketing

Event marketing strategies, email and WhatsApp campaigns, attendee acquisition tactics, and promotion playbooks.

The B2B Event Playbook: Boosting Attendee Retention in 2026

The Shift in B2B Events: Why Retention is the Ultimate Growth Metric For years, the success of B2B event marketing was measured by a single, brute-force metric: top-of-funnel lead generation...

Event Marketing
The B2B Event Playbook: Boosting Attendee Retention in 2026

Why 80% of Event Sponsors Never Return (And How to Prove ROI with Real-Time Data)

Imagine this scenario: Your high-profile annual B2B conference or trade show has just wrapped up. The venue was packed, the energy was high, and your team is exhausted but proud. However, as...

Event Marketing
Why 80% of Event Sponsors Never Return (And How to Prove ROI with Real-Time Data)

How to Build a Viral Event Marketing Engine Using an Advocacy Poster Creator

In the highly competitive world of B2B and consumer conferences, traditional digital marketing plays—like generic display ads, cold email blasts, and corporate social posts—are hitting an al...

Event Marketing
How to Build a Viral Event Marketing Engine Using an Advocacy Poster Creator

Make Your Event Messages Personal: The 2026 Strategy That Gets 67% More Attendees

Gone are the days when “Dear Attendee” emails could fill your venue. In 2026, personalization isn’t optional – it’s the difference between a packed house and empty seats. Recent data reveals...

Event Marketing
Make Your Event Messages Personal: The 2026 Strategy That Gets 67% More Attendees

Why Your Event Needs Multi-Channel Campaigns: The Email + WhatsApp Strategy That Boosts Attendance by 40%

Introduction: The Communication Crisis in Event Management You’ve planned the perfect event. Booked an amazing venue. Secured top-tier speakers. But here’s the harsh reality: 30-50% of regis...

Event Marketing
Why Your Event Needs Multi-Channel Campaigns: The Email + WhatsApp Strategy That Boosts Attendance by 40%

5 Ways EventHex WhatsApp and Email Marketing Can Boost Your Event Attendance

Introduction WhatsApp and Email Marketing. When people attend events, the experience becomes meaningful. Speakers share their messages, sponsors gain visibility, and organisers find success....

Event Marketing
5 Ways EventHex WhatsApp and Email Marketing Can Boost Your Event Attendance

Maximize Your Event Revenue: Free Event Ticketing and Seamless Management with EventHex

Rethinking Event Ticketing: Keep Every Dollar with EventHex Event organizers waste too much on ticketing fees, clunky registration processes, and old-school marketing tools that hurt their b...

Event Marketing
Maximize Your Event Revenue: Free Event Ticketing and Seamless Management with EventHex

Event Marketing, Recurring Events, and Attendee Retention: How EventHex Does it All!

Retaining attendees through event marketing is a challenge most concerning to recurring event organizers. On average, over 60% of attendees never return to subsequent events. EventHex’s Camp...

Event Marketing
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