Event Marketing

Build Event Campaigns With the Audience Data You Already Have

Build email and WhatsApp campaigns around current registrants, selected ticket groups, saved audiences, people segments, or registrants from previous events. Personalize the message, send now or schedule it, and follow delivery from the same EventHex workspace.

Email and WhatsApp campaigns Registration-aware audiences
EventHex Email Campaigns workspace showing a completed campaign with send and open metrics
EventHex campaign audience builder with event, segment, ticket, and saved-audience options
Audience Choose who should receive it Channel Email or WhatsApp Message Create and personalize Schedule Send now or later Monitor Follow every status

Choose How Each Audience Should Hear From You

Start with the campaign goal and audience. Then build the message in the channel that fits the outreach.

Email campaigns

Create an editable email, write the subject, add personalization, attach supporting files, and preview the message before review.

EventHex Email Campaigns portal showing campaign filters and creation controls EventHex audience selection workflow for an email campaign Preview ready Continue to review
EventHex WhatsApp Campaigns portal showing campaign filters and creation controls EventHex audience selection workflow for a WhatsApp campaign Template approved Preview message

WhatsApp campaigns

Choose an approved WhatsApp template, map its variables, add supported media, and review the final message before sending.

Use campaigns for planned promotional outreach. For trigger-based operational alerts, continue to Event Notifications. For attendee conversations, continue to WhatsApp Concierge.

Build the Audience From People Already Connected to Your Events

Current-event registrants

Reach all registrants or narrow the audience to selected tickets and registration forms.

Leadership Summit 2026
All access pass
Partner pass
932 unique recipients

Previous-event audiences

Choose registrants from other events in the organizer workspace for the next relevant invitation.

Leadership Summit 20251,204
Partner Forum 2025486
Product Week 2024728

People segments

Use available lifecycle segments such as first-time, returning, loyal, lapsed, or no-show-prone people.

ReturningFirst-timeLoyalLapsedNo-show prone

Saved audiences and exclusions

Reuse a saved audience, exclude people already registered, and check unique email or phone counts before review.

Audience rules
Saved: GCC partners
Exclude: already registered

One connected campaign workflow

Choose the audience, channel, message, timing, and then follow recipient status from the same workspace.

AudienceChannelMessageReviewScheduleMonitor
From content to campaign launch

Campaign Workflows That Keep the Audience and Message Connected

Email campaigns

Create the email, preview it, and send it as your organization

Build and refine the email in the visual editor, add subject and personalization values, attach supported files, and use the verified marketing identity connected for your organization. Marketing emails include an unsubscribe route in the sending workflow.

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WhatsApp campaigns

Turn an approved template into an event-specific message

Choose an available template, map supported event and recipient variables, add compatible media, and preview the completed message through your connected official WhatsApp Business account.

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EventHex WhatsApp Campaigns dashboard EventHex campaign audience selection panel
Review and schedule

Check the campaign once. Choose when it should move.

Review the audience, channel, message, personalization, and attachment together. Send immediately or choose a future date and time, then follow scheduled, sending, completed, partial, failed, or cancelled states.

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EventHex campaign workflow with audience, content, and review steps EventHex campaign status dashboard

Move From the Summary to the Recipient Behind It

See the overall campaign state, then open the delivery detail that needs attention.

EventHex email campaign overview with completed, failed, and scheduled totals EventHex Email Campaigns workspace with campaign filters and status controls
Campaign overview

Review the campaign before opening the detail

See audience totals and the campaign's current delivery and engagement summary in one view.

Email shows available sent, delivered, opened, clicked, bounced, complaint, and failed signals. WhatsApp shows available sent, delivered, read, and failed status.

Recipient detail

Inspect the person behind each status

Open individual dispatch status and available event timestamps, then retry failed recipients or resend from the campaign workspace.

The recipient view keeps channel, message state, and the latest delivery event together.

EventHex campaign audience builder with event and people-segment sources EventHex audience detail showing recipient filters and estimated reach
EventHex Email Campaigns list with search and delivery-status filters EventHex WhatsApp Campaigns list with search and delivery-status filters
Campaign operations

Keep the list usable after the first send

Search, filter, inspect, cancel an eligible scheduled send, refresh campaign counts, and retry failed recipient dispatches.

Permanent bounces, complaints, and unsubscribes are excluded from later marketing email sends.

Connected senders

Send as your organization

Marketing campaigns use the organization's connected email identity or official WhatsApp Business account.

Sender, channel, audience, timing, and campaign status remain visible in the same operational workflow.

EventHex organization workspace for email campaigns EventHex organization workspace for WhatsApp campaigns

Use Event History Without Making Every Campaign Look the Same

Start from the audience and message each event actually needs.

Exhibitions and trade shows

Invite people from a previous edition, then narrow follow-up by the current event's ticket or form groups.

Campaign focus
  • Previous-edition audiences
  • Current-event ticket groups
  • Current-event form groups
EventHex audience builder using event and registration data Audience ready

Conferences and associations

Build a focused invitation or programme campaign for the right attendee segment.

Campaign focus
  • Focused invitations
  • Programme campaigns
  • Attendee segments
EventHex email campaign workspace for an event audience Email campaign

Corporate and technology events

Separate internal, partner, guest, or ticket-based audiences before the message is scheduled.

Campaign focus
  • Internal audiences
  • Partner and guest audiences
  • Ticket-based audiences
EventHex WhatsApp campaign workspace for selected attendees WhatsApp campaign

Event agencies

Work with audiences across organizer events while keeping each campaign's event, sender, and status visible.

Campaign focus
  • Cross-event audiences
  • Connected sender visibility
  • Campaign status in one view
EventHex cross-event audience selection workspace Cross-event audience

Campaigns Connect to MoreThan One Attendee Journey

Use Event Marketing for planned promotional outreach. Continue to the dedicated workflow when the job changes.

Event Notifications

Configure operational alerts and updates that follow event actions and timing.

Social Advocacy

Help attendees share branded event posters and links with their networks.

Quick Answers

Event Marketing
Questions, Answered.

Find quick answers about audiences, email and WhatsApp campaigns, scheduling, senders, and recipient status.

Talk to EventHex
What is EventHex event marketing software?

EventHex gives organizers one workspace to create email or WhatsApp campaigns, select audiences from their event data, personalize content, schedule delivery, and inspect campaign and recipient status.

Can I send both email and WhatsApp campaigns?

Yes. Each campaign uses one selected channel. Email campaigns use the organization's connected marketing email identity. WhatsApp marketing campaigns use its connected official WhatsApp Business number and available approved templates.

Which audiences can I target?

You can build from current-event registrants, selected tickets or forms, saved audiences, registrants from other organizer events, and available people segments. The exact recipient set depends on the selected channel and the email addresses or phone numbers available.

Can I exclude people who already registered?

Yes. The audience workflow supports excluding people already registered for the current event when the campaign is built from another event audience.

Can I schedule an event campaign?

Yes. Review the campaign, then send it immediately or choose a future date and time in the available event or user timezone.

What can I see after the campaign starts?

EventHex shows the campaign state and available delivery or engagement counts. You can open recipient-level dispatch detail, refresh counts, and act on failed deliveries from the campaign workspace.

How does EventHex handle email opt-outs and bounces?

Marketing emails include an unsubscribe path. Unsubscribes, complaints, and permanent bounces are suppressed from later marketing email sends.

Is Event Marketing the same as Event Notifications?

No. Event Marketing is for planned promotional campaigns. Event Notifications owns operational alerts and updates connected to event actions or timing.

Is a WhatsApp campaign the same as WhatsApp Concierge?

No. A WhatsApp campaign sends a planned template message to a selected audience. WhatsApp Concierge is the separate conversational workflow for attendee questions and event help.